If you’ve made the decision to buy a Rolex, you are to be commended. Your sense of quality and style has led you to the time-honored “king” of all watches and your wrist will soon be the envy of those around you. You’ll walk with a renewed sense of confidence, get helped a little faster in high-end stores and may even get a little more attention from the opposite sex.

Now comes the question though… do you choose to buy a new or pre-owned Rolex?

Since quality, options and style are virtually identical in pre-owned and new Rolexes, most shoppers make the decision based on price.

As you probably know, a new Rolex is a lot like a new car. The moment you leave the showroom with it, the value drops significantly – around 30% is a reasonable average. But, that drop can work to your advantage if you think of it in the following terms.

For this example, let’s say your budget is $4,500 and we assign a value of 30% to the pre-owned price decrease:

• Buying a new Rolex =                  your $4,500 will buy a $4,500 Rolex
• Buying a pre-owned Rolex =        your $4,500 will buy a $6,428 Rolex

Another way to look at the difference is by price of the same Rolex, identical model and features. We’ll use the 30% pre-owned price decrease again, paired with a new Rolex price of $4,500.

• Buying a new Rolex =                 your $4,500 Rolex will cost you $4,500
• Buying a pre-owned Rolex =      your $4,500 Rolex will cost you $3,150

As you can see, there’s a considerable difference between the two options. A difference that will either affect how nice your Rolex is or how nice you want to be to your wallet. You may even choose pre-owned and balance the two directions: getting a somewhat nicer Rolex, while still paying less than you had planned.

We’re biased since we proudly sell pre-owned Rolexes to thousands of customers all across the country, but that doesn’t mean we can’t give you advice. However, we will refrain… other than to conclude: if you still don’t know whether you should purchase a pre-owned or new Rolex, we suggest you read this blog entry again.

Now, on to the fun of looking at our current pre-owned Rolex inventory! Click here