Fearlessly dream big. As the primary mission of Tacori, this mantra is emulated in what the company does and how it all started.
Haig Tacorian, creator and CEO of Tacori, grew up in Europe but left in 1969 to come to the United States with his wife, Gilda. The two settled in California and began creating jewelry inspired both by European elegance and California’s easy style. They credit much of their success to their new beginning in California. Tacorian says, “California has given us the opportunity to bring our own dreams to life.”
Tacorian remains as the head of the company, but his son and daughter have taken on major roles as well. His son, Paul, is currently President of Sales and Marketing, and his daughter, Nadine, is President of Design and Operations.
Each piece of Tacori jewelry is handcrafted and unique, with many hours and different hands working to make it a true work of art. This attentive process is referred to as the “Tacori Touch.”
Another way that Tacori is dreaming big is through charitable giving. The company has partnered with the RightWay Foundation, which aims to “help current and emancipated foster youth move from a point of pain and disappointment to a point of power, productivity, and self-sufficiency.” Tacori is committed to helping these young people find jobs and fulfill big dreams of their own.
Check out our other Designer Spotlights: